Case Studies
Value Story: Update ISU Emotional Appeal
Value Story: Wings Etc. Change to Recipient Focus
Value Story: Wings Etc. Change to Recipient Focus
The ISU Insurance Agency Network had aggregate premiums over $2 billion, but the value story was not articulating the benefits that resonated with today's independent agency owners. MORE
Value Story: Wings Etc. Change to Recipient Focus
Value Story: Wings Etc. Change to Recipient Focus
Value Story: Wings Etc. Change to Recipient Focus
The Wings Etc. prospecting story was typical of the franchise industry, focused on the strength of the franchisor rather than the goals, dreams and fears of the prospective franchisee. MORE
Value Story: Lead Quality Boost
Value Story: Wings Etc. Change to Recipient Focus
Persuasive Communication: Ideas and Causes
The Bentcil Company's introduction of a new product line led to a CEO level re-evaluation of marketing strategy. We dramatically altered the approach, seeking quality leads vs. quantity. The new description: Motivated Explorers. MORE
Persuasive Communication: Ideas and Causes
Versatility, Playing in Persuasive Communication's Big League
Persuasive Communication: Ideas and Causes
For over 30 years, the Corbin brand of persuasive wordcrafting has helped clients make sales, secure buy-in or change minds. This case served a non-profit organization. MORE
Versatility, Playing in Persuasive Communication's Big League
Versatility, Playing in Persuasive Communication's Big League
Versatility, Playing in Persuasive Communication's Big League
Some called me Rocky after this opportunity to bring savvy and wordcrafting to a community referendum. This case demonstrates wordcrafting, versatility and competitive talent. MORE
Staff Assistant, C-Level General Motors Executive
Versatility, Playing in Persuasive Communication's Big League
Versatility, Playing in Persuasive Communication's Big League
This life-changing role allowed me to understand the pressure-to-perform that CEOs face. Early on, my role was to help Mr. Anderson better focus the precious resources of time and energy. Eventually I played more important roles including wordcrafting, idea vetting and major project coordination. He credited me for helping him land a dream job in another city, and he took me with him!