The ISU Insurance Agency Network had aggregate premiums over $2 billion, but the value story was not articulating the benefits that resonated with today's independent agency owners. MORE
The Wings Etc. prospecting story was typical of the franchise industry, focused on the strength of the franchisor rather than the goals, dreams and fears of the prospective franchisee. MORE
The Bentcil Company's introduction of a new product line led to a CEO level re-evaluation of marketing strategy. We dramatically altered the approach, seeking quality leads vs. quantity. The new description: Motivated Explorers. MORE
Some called me Rocky after this opportunity to bring savvy and wordcrafting to a community referendum. This case demonstrates wordcrafting, versatility and competitive talent. MORE
This life-changing role allowed me to understand the pressure-to-perform that CEOs face. Early on, my role was to help Mr. Anderson better focus the precious resources of time and energy. Eventually I played more important roles including wordcrafting, idea vetting and major project coordination. He credited me for helping him land a dream job in another city, and he took me with him!
© 2019 Bill Corbin Persuasive Communication