Bill Corbin - Idea Guy
Bill Corbin - Idea Guy
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Case Studies

Value Story: Update ISU Emotional Appeal

Value Story: Wings Etc. Change to Recipient Focus

Value Story: Wings Etc. Change to Recipient Focus

The ISU Insurance Agency Network had aggregate premiums over $2 billion, but the value story was not articulating the benefits that resonated with today's independent agency owners.   MORE

Value Story: Wings Etc. Change to Recipient Focus

Value Story: Wings Etc. Change to Recipient Focus

Value Story: Wings Etc. Change to Recipient Focus

The Wings Etc. prospecting story was typical of the franchise industry, focused on the strength of the franchisor rather than the goals, dreams and fears of the prospective franchisee.    MORE

Value Story: Lead Quality Boost

Value Story: Wings Etc. Change to Recipient Focus

Persuasive Communication: Ideas and Causes

The Bentcil Company's introduction of a new product line led to a CEO level re-evaluation of marketing strategy.  We dramatically altered the approach, seeking quality leads vs. quantity.  The new description: Motivated Explorers.    MORE

Persuasive Communication: Ideas and Causes

Versatility, Playing in Persuasive Communication's Big League

Persuasive Communication: Ideas and Causes

For over 30 years, the Corbin brand of persuasive wordcrafting has helped clients make sales, secure buy-in or change minds. This case served a non-profit organization.      MORE

ACTION/Inquiry

Versatility, Playing in Persuasive Communication's Big League

Versatility, Playing in Persuasive Communication's Big League

Versatility, Playing in Persuasive Communication's Big League

 Some called me Rocky after this opportunity to bring savvy and wordcrafting to a community referendum. This case demonstrates  wordcrafting, versatility and competitive talent.     MORE

Staff Assistant, C-Level General Motors Executive

Versatility, Playing in Persuasive Communication's Big League

Versatility, Playing in Persuasive Communication's Big League

This life-changing role allowed me to understand  the pressure-to-perform that CEOs face. Early on, my role was to help Mr. Anderson better focus the precious resources of time and energy. Eventually I played more important roles including wordcrafting, idea vetting and major project coordination.  He credited me for helping him land a dream job in another city, and he took me with him!


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