Bringing New Power to a Proven Communicator

Persuasive communication requires emotional content that resonates emotionally with the recipient. The first graphic, entitled "The Last One Second of a Loved One's Life... or Your Life," is an example.  The accompanying story includes statistical evidence that distracted driving is now causing thousands of unnecessary deaths. But statistics don't have the power of a stark graphic.  The concept is usable in most communication in which the goal is changing minds or inspiring action.