Bill Corbin - Idea Guy

Content Sample: Franchise Marketing Portal

This is a live sample of the FranchiseGator portal. Note the strong focus on issues a prospective franchisee would be concerned about at an emotional level.  Solid factual content as well

Wings Etc. Online Portal FranchiseGator

Online Value Story

Additional Information

Traditional lead generation in the franchising industry is built on the "impressive resume" principle...number of locations, operating statistics, depth of product line, corporate history, leadership credentials, available training, etc.


Those facts and figures are important but are told from the viewpoint of the franchisor. To resonate emotionally, the value story must be told from the viewpoint of the potential franchisee -- dreams, goals, and fear.


The example here is part of a multi-channel recast of the Wings Etc. value story. Other media included:  website, automated email lead nurture campaign; trade advertising; articles and blog posts.


Click for direct page access and improved legibility


Kind Words

Saul Lemke, VP Development


Bill Corbin is a force. He learned our business quickly and soon provided the most complete selling toolset I've worked with in my 30 years in the industry.


2018 was another record year.