Bill Corbin - Idea Guy

ISU Sales Process

Categories of Work

Detailed Hands-On Sales Team Communication

  • Cold call scripts
  • Voice message scripts
  • Email follow-up templates
  • Elevator pitch for person-to-person networking
  • Formal desktop presentation (a surprising omission for a 40-year-old company)

Sales Literature Cabinet

  • Flyer-sized event leave-behind
  • 4-panel leave-behind after first meeting
  • Postcard follow-up templates, based on prospect relationship stage.

CEO Level New Member Onboard

  • Welcome postcard
  • Orientation letter


The overall ISU project resulted in a record year during the contract period of intense activity, and strong momentum into the follow years.