Bill Corbin - Idea Guy
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ISU Sales Process

Categories of Work

Detailed Hands-On Sales Team Communication

  • Cold call scripts
  • Voice message scripts
  • Email follow-up templates
  • Elevator pitch for person-to-person networking
  • Formal desktop presentation (a surprising omission for a 40-year-old company)


Sales Literature Cabinet

  • Flyer-sized event leave-behind
  • 4-panel leave-behind after first meeting
  • Postcard follow-up templates, based on prospect relationship stage.


CEO Level New Member Onboard

  • Welcome postcard
  • Orientation letter



Results

The overall ISU project resulted in a record year during the contract period of intense activity, and strong momentum into the follow years. 

Find out more