Telling a Powerful Story - Powerfully

This project was a dream-about opportunity to fully practice persuasive wordcrafting. Minnesota's Department of Natural Resources notified the Wildlife Science Center that a unaliteral "land-use decision" would require them to move or close their entire operation in 90 days.

With hundreds of animals (including every species of the cat and dog families indigent to Minnesota), the task looked impossible. Peggy Callahan and their staff thought otherwise and generated a near-miracle of new facility preparation and safe transport of all animals to their new home.

Fund-raising was a critical element of the project and Corbin was privileged to serve in two rounds of fund-raising. The example above is part of a multi-touch direct mail campaign that supplemented a crowdshare site and multiple social media venues.