There is a stunningly straightforward reason to actively shape your company's culture -- If you don't someone else will.
The first step is articulating the goals, often one or more of these qualities of a positive culture:
Step two is consistent effective reinforcement of cultural objectives and expectations: Telling the story; emphasizing the vital importance; recognizing progress and success; calling out failures to measure up.
We will partner in planning and execution the communication programs that articulate, introduce and reinforce.
New employee arrival is an important opportunity to begin the discussion about culture and expectations. My downloadable (click the cover <) demo handbook shows Corbin wordcrafting in action, ready to be adapted to your company and the culture you are seeking to shape.
© 2019 Bill Corbin Persuasive Communication