If you believe that your company's strengths are not reflected in your marketplace results, there is an excellent chance that your value story is not being well told. As CEO, you must engage.
- Talented marketers can be focused on the wrong benefits.
- Effective sales people may not have the tools to defeat competitors.
- Or sales and marketing can be out-of-sync -- inefficiency that wastes resources while yielding competitive advantage.
I can join your team temporarily to analyze, deliver objective truth and help launch the steps that lead to improved marketplace impact and improved internal efficiency.
Detailed studies have confirmed direct and dramatic correlation between financial results and a positive corporate culture -- that invisible force that defines individual and group expectations about behavior, worth ethic, teamwork, commitment to excellence and customer experience.
The flip side of a positive corporate culture is the poison that leads to morale issues, inefficiency and turnover.
Defining and shaping culture requires direct involvement of senior leadership (although HR can actively participate in implementation).
It is closely linked to a well-defined corporate value story that employees understand and bring to life internally and in the marketplace. MORE
Two categories of communication can be swiftly improved, combining your savvy and experience with my wordcrafting:
Our shared goal will be outstanding leadership communication, judged by any standard, as part of your effectiveness and enhancement of your personal brand. MORE w/Samples
The inherent conflict between sales and marketing is much discussed and little resolved for many companies. As CEO, it is tempting to simply say, "work it out."
The reality is lurking danger that can be a major roadblock to progress, and it must be resolved cooperatively with input from the top; examples:
It is remarkably common that these WEAKNESSES CONTINUE, YEAR AFTER YEAR, as if inevitable. The odds are high that we can work together -- in cooperation with your sales/marketing teams to analyze and vastly improve this process.
A small project such as a focused analysis is a great way to judge my capability and compatibility.
© 2019 Bill Corbin Persuasive Communication