New Revenue Power for Your Corporate Value Story
Here's a bold introductory statement: you should buy me a cup of coffee and spend an hour talking about your corporate value story. There are three possible outcomes:
- We declare you on top of your game, and I refund the cost of the coffee.
- We identify meaningful opportunities for improvement.
- We recognize that there are serious issues to address.
The corporate value story explains the way you serve clients... told in the language that resonates emotionally in the mind of the recipient.
It is not a detailed summary of history, proud legacy, credentials, technology, or product features. These are the "facts on which emotion rides" if they are relevant at all.
The CEO must be directly engaged, because the mission of the company is at at stake. Marketplace relevance and competitive edge are at stake.
Read three amazing Value Story stories, and let's talk
Shaping a Positive Corporate Culture
Detailed studies have confirmed direct and dramatic correlation between financial results and a positive corporate culture -- that invisible force that defines individual and group expectations about behavior, worth ethic, teamwork, commitment to excellence and customer experience.
The flip side of a positive corporate culture is the poison that leads to morale issues, inefficiency and turnover.
Defining and shaping culture requires direct involvement of senior leadership (although HR can actively participate in implementation).
It is closely linked to a well-defined corporate value story that employees understand and bring to life internally and in the marketplace. MORE
CEO Personal Leadership Communication
Two categories of communication can be swiftly improved:
- Infrastructure: Regular communication to internal and external constituencies. Goals - to inform, engage, achieve buy-in, maintain momentum and express appreciation. We will partner to set-up and execute periodic communication, using simple, compact, low-cost communication vehicles.
- Inspirational: Your communication that aims at influencing attitudes, changing minds and motivating action. Vehicles can be speeches, formal or informal event presentations, physical documents or online posts.
Our shared goal will be outstanding leadership communication, judged by any standard, as part of your effectiveness and enhancement of your personal brand. MORE w/Samples