Focusing where upside is major or weakness must be addressed,
and senior leadership engagement is required.
There is high probability that the corporate value story can be more compelling, in part because the core requirement of a successful value story is often missing.
It is a story that must resonate factually and emotionally in the mind of the recipient. It is not a detailed summary of history, credentials, technology, and product features.
Enhancement possibilities: recognizing marketplace changes that affect customer goals; reflecting new vision; simplifying the benefit story, better describing competitive edge.
CEO engagement assures that the value story reflects corporate Mission and Vision, is consistently told through the entire marketing and sales process and is brought to life in the marketplace by corporate culture.
Detailed studies have confirmed direct and dramatic correlation between financial results and a positive corporate culture -- that invisible force that defines individual and group expectations about behavior, worth ethic, teamwork, commitment to excellence and customer experience.
The flip side of a positive corporate culture is the poison that leads to morale issues, inefficiency and turnover.
Defining and shaping a winning culture requires direct involvement of senior leadership (although HR can actively participate in implementation).
It is closely linked to a well-defined corporate value story that employees understand and bring to life internally and in the marketplace. MORE
Two categories of communication can be swiftly improved:
Our shared goal will be outstanding leadership communication, judged by any standard, as part of your effectiveness and enhancement of your personal brand. MORE w/Samples