Writing Tailored to an Individual

The goals are (1) partner in effective communication that is

(2) tailored to the style of the “real” communicator

 

An early career stop: responsibilities included

- Strategic presentations

- Speeches for events and executive summaries

- Internal communication: staff and field organization

- External communication: trade articles

- “Sounding board” — partner in developing and evaluating new ideas.

 

Staff Assistant

to the Vice-President

Sales and Marketing, Division of General Motors

Analysis—Wordcrafting