My long career has been spent in close proximity to wordcrafting: author, journalist, editor, publisher, marketer, salesperson, fundraiser and consultant.

I have studied and practiced the craft, and it appears that I’ve looked deeper than most into the psychology of persuasive wordcrafting.

Breadth and depth of experience allow me to quickly grasp your goals and challenges. The rest is helping you turn your value story into changed minds and yes decisions.

Although my mother taught me not to boast, I can claim wordcrafting capability that I don’t even understand.




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Education: Supporting a range of capabilities

CEO/Entrepreneur:  In-the-trenches experience

Staff Assistant:  Communicating for another person

Playing in the Bigs:  Competing against top-tier talent



Passionate belief in the power of words to energize ideas

Personal joy in helping make good things happen for my clients.


A note about this website. was “designed” by BillCorbin.himself, obviously not a professional designer. But our purpose here is the power of words. When we need to make those words graphically stunning, we’ll call in a pro!