An effective business story…

...engages the recipient emotionally and creates a mental journey that leads to goals attained or pain avoided.

... activates the motivational power of emotion, recognizing that facts and figures are the horse on which emotion rides.

For a leader, story’s highest purpose is painting a vision of the possible and an incentive to take the trip as part of an effective team.

For a marketer, the value story considers competition. It creates the vision of goal-satisfying outcomes and makes clear that your path is both correct and superior.

For the sales team, value-based storytelling is a path to excellence in qualifying prospects, finalizing sales and earning loyalty.

 

Business Communication for Revenue, Relationships, Persuasion, Motivation.

 

Qualified?      Services      Working Together      Next Steps

 

Text Box: Sales   /  Marketing   /   Leadership

Persuasive Business Communication

 

www.BillCorbin.com -  © Copyright 2017.  Bill Corbin  /    Partners     Work Samples      FAQ      Next Steps